The following points highlight the six main functions of a marketing manager in a company. 1. Determining the marketing mission for both the long and the short terms in the light of the overall company objectives such as market expansion, market diversification, product and services diversification, higher return on investments, etc. 2. Planning the marketing programme in clear terms right [...]
This article throws light upon the five main factors influencing manager’s environment. The factors are: 1. Competition and the Global Economy 2. Ethics and Social Responsibility 3. Information and Technological Change 4. Employment Values and Individual Rights 5. Importance of Non-Profit Sector. Factor # 1. Competition and the Global Economy: Quite recently, Japanese management consultant Keniche Ohmae suggests that the [...]
Some of the most essential skills required for becoming a remarkable manager are as follows : 1. Technical Skills 2. Interpersonal Skills 3. Conceptual Skills 4. Diagnostic Skills 5. Analytical Skills. 1. Technical Skills: Technical skills are required to perform specialised tasks much as those of project engineers, physicians and accountants. These are all professional people and they all have [...]