What are the functions of Marketing Management
Some of the most important functions of marketing management are :- 1. Planning 2. Organizing 3. Coordinating 4. Staffing 5. Directing 6. Evaluating 7. Controlling. Function - 1. Planning: This requires the description of the formal approach and processes. At this stage, an overview is made of the total integrated system of short and long-term planning in the firm and [...]