Tag Archives | Market Segmentation

How to Add Value through Market Segmentation?

Mass marketing time has gone. Gone are the days when the companies used to deliver the same product for the total market. Today the companies are segmenting their customers into similar clusters in order to market specialised products and services to each group. As for most of the companies 20% of the market brings in 80% of the revenues therefore, [...]

By |2016-12-04T08:09:40+05:30December 4, 2016|Market Segmentation|Comments Off on How to Add Value through Market Segmentation?
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Market Segmentation in India (Project Report)

A project report on market segmentation in India. This report will help you to learn about:- 1. Introduction to Market Segmentation 2. Meaning of Market Segmentation 3. Market Segments & Niches 4. Consumer Preference Patterns 5. Procedure 6. Bases for Consumer Market Segmentation 7. Bases for Industrial Market Segmentation 8. Criteria 9. Product Differentiation & Market Segmentation. Contents: Introduction to [...]

By |2016-12-04T08:09:39+05:30December 4, 2016|Market Segmentation|Comments Off on Market Segmentation in India (Project Report)
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