After reading this essay you will learn about:- 1. Meaning of Market 2. Concepts of Market 3. Types. Essay on the Meaning of Market: A market, in common parlance, means a place or locality where things are brought and sold and where buyers and sellers personally meet to affect purchase and sale. However, for a student of economics, the term [...]
After reading this essay you will learn about:- 1. Meaning of Market Research 2. Characteristics of Good Marketing Research 3. Necessity 4. Undertaking Market Research 5. Functions 6. Classification 7. Techniques. Essay Contents: Essay on the Meaning of Market Research Essay on the Characteristics of Good Marketing Research Essay on the Necessity of Market Research Essay on Undertaking Market Research [...]
After reading this article you will learn about Market:- 1. Meaning of Market 2. Concepts of Market 3. Types. Meaning of Market: The concept of market is very important in marketing. The American Marketing Association defines a market as the aggregate demand of the potential buyers for a product/ service. P. Kotler defines a market as an area for potential [...]