Marketing Control
Marketing control involves gathering information on marketing performance and comparing the achieved performance against planned or budgeted performance, using predetermined standards and yardsticks. It provides feedback; it regulates; and it exercises a restraining influence or a redirecting influence. Learn about:- 1. Meaning of Marketing Control 2. Scope of Marketing Control 3. Importance 4. Characteristics 5. Process 6. Techniques 7. Annual [...]