In this article we will discuss about:- 1. Definition of Advertising 2. Basic Features of Advertising 3. Elements 4. Objectives 5. Types 6. Functions 7. Media 8. Benefits. Definition of Advertising: Every day we come across hundreds of advertising messages, which tell us about various products such as soaps, detergent powder, soft drinks and services such as hotels, insurances policies [...]
List of exam questions and answers on Marketing Management! This will help you to learn about the frequently asked exam questions on marketing especially compiled for school and college, MBA and BBA students. This article will also help you to crack the interview of various competitive examinations. Exam Question # Q.1. What are the features of a good brand name? [...]
How to Fix the Price of a Product: Calculations, Methods, Formula, Step, Strategies and Policies! Introduction to Price: Setting the right price is an important part of effective marketing. It is the main factor which affects the profitability of an organization. Price is the only part of the marketing mix that generates revenue, pricing policy can influence sales and brand [...]