In this article we will discuss about:- 1. Definition of Advertising 2. Basic Features of Advertising 3. Elements 4. Objectives 5. Types 6. Functions 7. Media 8. Benefits. Definition of Advertising: Every day we come across hundreds of advertising messages, which tell us about various products such as soaps, detergent powder, soft drinks and services such as hotels, insurances policies [...]
Market Segmentation: Types, Importance, Examples, Process, Bases! Answer 1. Notes on Market Segmentation: For a focused marketing program, market segments should be based on certain clear-cut variables, like geographic, demographic, psychographic; behavioural, value based, volume based and benefit based. An overview of these bases for segmentation is given below: 1. Demographic Segmentation: It divides the market on the basis of [...]
Product Life Cycle Stages: Examples, Strategies, Definition, 5 Stages, Examples, Notes and Diagram! Answer 1. Top 5 Stages of Product Life Cycle [with examples]: The product moves through five stages, namely: (1) Introduction, (2) Growth, (3) Maturity, (4) Decline, (5) Abandonment. As the product moves through different stages of its life cycle, sales volume and profitability change from stage to [...]