Marketing mix is the process of designing and integrating various elements of marketing in such a way as to ensure the achievement of organization's objectives. The elements of marketing mix have been classified under four heads. That is why marketing mix is said to be a combination of 4 P's. These are the four critical elements in marketing the organization's [...]
Here is a compilation of essays on ‘Marketing Planning’ for class 9, 10, 11 and 12. Find paragraphs, long and short essays on ‘Marketing Planning’ especially written for school and college students. Essay on Marketing Planning Essay Contents: Essay on the Meaning of Marketing Planning Essay on the Nature of Marketing Planning Essay on the Scope of Marketing Planning Essay [...]
"Marketing management is the process of ascertaining consumer needs, converting them into products or services and moving the product or services to the final consumers or users to satisfy needs and wants with emphasis on profitability ensuring the optimum use of the resources available to the organisation." - According to Davar’s Marketing management is one of the important operative functions [...]