Marketing mix is the process of designing and integrating various elements of marketing in such a way as to ensure the achievement of organization's objectives. The elements of marketing mix have been classified under four heads. That is why marketing mix is said to be a combination of 4 P's. These are the four critical elements in marketing the organization's [...]
The following points highlight the six main functions of a marketing manager in a company. 1. Determining the marketing mission for both the long and the short terms in the light of the overall company objectives such as market expansion, market diversification, product and services diversification, higher return on investments, etc. 2. Planning the marketing programme in clear terms right [...]
In this article we will discuss about the concept and advantages of integrated marketing functions. Concept of Integrated Marketing Functions: The concept of integrated marketing functions refers to the total marketing system with all its subsystems whereby all the activities related to the effective implementation of the marketing function are combined in a way that would result in a co-ordinated [...]