Marketing mix is the process of designing and integrating various elements of marketing in such a way as to ensure the achievement of organization's objectives. The elements of marketing mix have been classified under four heads. That is why marketing mix is said to be a combination of 4 P's. These are the four critical elements in marketing the organization's [...]
"Marketing management is the process of ascertaining consumer needs, converting them into products or services and moving the product or services to the final consumers or users to satisfy needs and wants with emphasis on profitability ensuring the optimum use of the resources available to the organisation." - According to Davar’s Marketing management is one of the important operative functions [...]
In this essay we will discuss about ‘Marketing’. Find paragraphs, long and short essays on ‘Marketing’ especially written for college students. Essay on Marketing Essay Contents: Essay on the Definition of Marketing Essay on the Concepts of Marketing Essay on the Evolution Process of Marketing Essay on the Approaches to the Study of Marketing Essay on the Process of Marketing [...]