Marketing mix is the process of designing and integrating various elements of marketing in such a way as to ensure the achievement of organization's objectives. The elements of marketing mix have been classified under four heads. That is why marketing mix is said to be a combination of 4 P's. These are the four critical elements in marketing the organization's [...]
The upcoming discussion will update you about the difference between selling and marketing. Difference between Selling and Marketing Selling 1. Selling is an activity designed to meet the seller's need. 2. It attends to cane aspect only - sales and distribution of goods already produced. 3. The product is the main item in this activity. 4. Selling concentrates on the [...]
The upcoming discussion will update you about the difference between marketing concept and societal marketing concept. Marketing Concept and Societal Marketing Concept "Marketing concept starts with the company's target customers and their needs and wants. The company integrates and co-ordinates all the activities that will affect customer satisfaction. The company achieves profit through creating and maintaining customer satisfaction. In essence, [...]