The following points highlight the six main functions of a marketing manager in a company. 1. Determining the marketing mission for both the long and the short terms in the light of the overall company objectives such as market expansion, market diversification, product and services diversification, higher return on investments, etc. 2. Planning the marketing programme in clear terms right [...]
In this article we will discuss about the concept and advantages of integrated marketing functions. Concept of Integrated Marketing Functions: The concept of integrated marketing functions refers to the total marketing system with all its subsystems whereby all the activities related to the effective implementation of the marketing function are combined in a way that would result in a co-ordinated [...]
Some of the most important functions of marketing management are :- 1. Planning 2. Organizing 3. Coordinating 4. Staffing 5. Directing 6. Evaluating 7. Controlling. Function - 1. Planning: This requires the description of the formal approach and processes. At this stage, an overview is made of the total integrated system of short and long-term planning in the firm and [...]