Tag Archives | Marketing Management

Market Segmentation: Definition, Concept, Requirements, How to, Types and Advantages

Read this article to learn about Market Segmentation. Market segmentation is one of the most interesting and useful tools in marketing management. Here we will discuss various s definition of Market Segmentation, Concepts as explained by eminent authors, requirements of market segmentation and various advantages. Market Segmentation: Definition, Concept, Requirements, How to, Types and Advantages 1. Market Segmentation - Definitions: [...]

By |2019-03-21T07:49:16+05:30March 4, 2017|Market Segmentation|Comments Off on Market Segmentation: Definition, Concept, Requirements, How to, Types and Advantages
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Determinants of Consumer Psychographics | Tools | Marketing Management

In this article we will discuss about the consumer psychographics, its determinants and its impact on marketing decisions. Consumer psychographic is a term used to explain the life-style of the consumer. It is a subjective tool. For instance, one has to study the life­style of the consumer in order to market expensive Raymond Terry-wool suiting. The same is true for [...]

By |2017-03-04T15:07:46+05:30March 4, 2017|Techniques|Comments Off on Determinants of Consumer Psychographics | Tools | Marketing Management
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Marketing Mix: Definition, Elements and Forces | Marketing Management

In this article we will discuss about:- 1. Definition of Marketing Mix 2. Elements of Marketing Mix 3. Market and Marketing Forces Governing It. Definition of Marketing Mix: Some "defini­tions" of marketing mix are given below: 1. "Marketing mix refers to the amounts and kinds of marketing vari­ables the firm is using at a particular time." [According to Philip Kotler] [...]

By |2017-03-04T15:07:46+05:30March 4, 2017|Marketing Mix|Comments Off on Marketing Mix: Definition, Elements and Forces | Marketing Management
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