In this article we will discuss about the consumer psychographics, its determinants and its impact on marketing decisions. Consumer psychographic is a term used to explain the life-style of the consumer. It is a subjective tool. For instance, one has to study the lifestyle of the consumer in order to market expensive Raymond Terry-wool suiting. The same is true for [...]
In this article we will discuss about:- 1. Definition of Marketing Mix 2. Elements of Marketing Mix 3. Market and Marketing Forces Governing It. Definition of Marketing Mix: Some "definitions" of marketing mix are given below: 1. "Marketing mix refers to the amounts and kinds of marketing variables the firm is using at a particular time." [According to Philip Kotler] [...]
In this article we will discuss about the meaning and determination of market share of a company. Meaning of Market Share: Market share is the percentage of a business's sales relative to the combined sales of all competitors in a given market. By achieving a large share of the market in which it competes, a business firm can gain important [...]