In this article we will discuss about:- 1. Definition of Marketing Mix 2. Elements of Marketing Mix 3. Market and Marketing Forces Governing It. Definition of Marketing Mix: Some "definitions" of marketing mix are given below: 1. "Marketing mix refers to the amounts and kinds of marketing variables the firm is using at a particular time." [According to Philip Kotler] [...]
In this article we will discuss about the meaning and determination of market share of a company. Meaning of Market Share: Market share is the percentage of a business's sales relative to the combined sales of all competitors in a given market. By achieving a large share of the market in which it competes, a business firm can gain important [...]
In this article we will discuss about the direct and indirect channels of product distribution adopted in India. Direct Channel: It involves the distribution of products directly by the producer himself without the use of the middlemen. Some producers prefer to do this by combining two distinct functions, production and distribution. It cannot be strictly called a 'channel'. Such direct [...]