Tag Archives | Marketing Management

Essay on Product Planning and Development | Marketing Management

Here is a compilation of essays on ‘Product Planning and Development’ for class 9, 10, 11 and 12. Find paragraphs, long and short essays on ‘Product Planning and Development’ especially written for school and college students. Essay on Product Planning and Development Essay Contents: Essay on the Introduction to New Product Planning and Development (PPD) Essay on the Circumstances Leading [...]

By |2017-03-04T15:07:45+05:30March 4, 2017|Products|Comments Off on Essay on Product Planning and Development | Marketing Management

Essay on Retail Trade: Top 5 Essays | Distribution Channel | Retail Management

In this essay we will discuss about Retail Trade. Find paragraphs, long and short essays on ‘Retail Trade’ especially written for school and college students. Essay on Retail Trade Essay Contents: Essay on the Meaning and Characteristics of Retail Trade Essay on the Essential Elements of a Successful Retail Trade Essay on the Different Types of Retailers Essay on the [...]

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Pricing Objectives of a Firm | Elements | Marketing Mix

The following points highlight four main pricing objectives of a firm. The objectives are:- 1. Target Return on Investment 2. Long-Term Stability of Product Prices 3. Market Share Maximisation and Stabilization 4. Meeting Competition. Objective # 1. Target Return on Investment: Earning a satisfactory rate of return on capital employed on a long-term basis is the most common pricing objective [...]

By |2017-03-04T15:07:45+05:30March 4, 2017|Marketing|Comments Off on Pricing Objectives of a Firm | Elements | Marketing Mix
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