This article throws light upon the top seven functions of marketing management. The functions are: 1. Marketing Research 2. Sales Forecasting 3. Advertising 4. Sales Promotion 5. Channels of Distribution 6. Product Packaging 7. Pricing. Function - 1. Marketing Research: An industrial enterprise, if, develops products for direct market application without having any idea in advance of consumer acceptance of [...]
After reading this essay you will learn about:- 1. Meaning of Market 2. Concepts of Market 3. Types. Essay on the Meaning of Market: A market, in common parlance, means a place or locality where things are brought and sold and where buyers and sellers personally meet to affect purchase and sale. However, for a student of economics, the term [...]
After reading this article you will learn about the organisation of sales department:- 1. Functional Organization 2. Area based Organization 3. Product Group Organization 4. End Use and Customer Class Sales Organization. Functional Organization: The functional organization (Fig. 31.1) is usual for the small or medium sized company with a limited range of related products. Functional organization has various functional [...]