This article throws light upon the four main elements of marketing mix. The elements are: 1. Product Mix 2. Price Mix 3. Promotion Mix 4. Distribution Mix. Element # 1. Product Mix: The product means anything that is offered to a market for its use or consumption. The product can be a physical object or a service or some kind. [...]
A project report on Marketing. this report will help you to learn about:- 1. Introduction to Marketing 2. Marketing Organisation 3. Concept 4. Environment 5. Marketing Concept versus Selling Concept 6. Duties of Marketing Managers 7. Strategies 8. Functions 9. Process. Contents: Project Report on the Introduction to Marketing Project Report on Marketing Organisation Project Report on the Concept of [...]
Read this essay to learn about Consumer Behaviour. After reading this essay you will learn about:- 1. Definition of Consumer Behaviour 2. Factors Influencing Consumer Behaviour 3. Study of Consumer as an Individual 4. Consumer Behaviour in their Cultural and Social Settings 5. Influence of Consumer Behaviour on Decision Making Process. Essay Contents: Essay on the Definition of Consumer Behaviour [...]