Everything you need to know about the factors influencing consumer behaviour. Learn about: A. Factors Influencing Consumer Behaviour 1. Cultural Factors 2. Social Factors 3. Personal Factors 4. Psychological Factors B. Factors Influencing Consumer Buying Behaviour 1. External Influences on Consumer Behaviour 2. Internal Influences on Consumer Behaviour. Consumer behaviour is a study of how people buy, what they buy, [...]
List of questions and answers on Marketing! List of 82 Most Important Question and Answers on Marketing Marketing Question and Answer:- 1. What is meant by market? Ans. In common parlance, a market is a place which allows the purchaser and the seller to invent and gather information and lets them carry out exchange of various products and services. In [...]
Classification of Advertising Advertising objectives are the major guiding force of types of advertising used by the firm. There are following types of advertising: i. Selective Demand Advertising: It is essentially competitive advertising. It puts one brand against rest of the market. This type of advertising is employed when a product is beyond the introduction stage in its life cycle. [...]