After reading this essay you will learn about:- 1. Meaning of Market Research 2. Characteristics of Good Marketing Research 3. Necessity 4. Undertaking Market Research 5. Functions 6. Classification 7. Techniques. Essay Contents: Essay on the Meaning of Market Research Essay on the Characteristics of Good Marketing Research Essay on the Necessity of Market Research Essay on Undertaking Market Research [...]
After reading this article you will learn about:- 1. Meaning and Definitions of Public Relations 2. Objectives of Public Relations 3. Necessity 4. Essentials 5. Public Relations is not a Propaganda, Publicity or Advertisement 6. Tools 7. Media 8. Public Relations and Marketing 9. Applications. Meaning and Definitions of Public Relations: The Public Relations function is now-a-days gaining importance and [...]
After reading this article you will learn about:- I. Sales Manager II. Salesman III. Sales (Market) Inspectors IV. Sales Agents or Dealers V. Packers VI. Estimators. I. Sales Manager: The head of the sales department is known as sales manager and must have the following essential qualities: (a) He must be a good judge of human nature, a good 'mixer' [...]