This article throws light upon the fourteen important functions of packaging. The functions are:- 1. Contain 2. Carry 3. Dispense 4. Preserve 5. Measure 6. Communicate 7. Display 8. Motivate 9. Glamorise 10. To Help in Distribution 11. Consumer Protection 12. Prevention of Adulteration 13. Health and Hygiene 14. Promote International Trade. Function # 1. Contain: To transfer a particular [...]
After reading this article you will learn about:- 1. Meaning of Sales Forecasting 2. Importance of Sales Forecasting 3. Factors Considered 4. Types 5. Methods 6. Elements 7. Procedure 8. Selection 9. Uses 10. Statistical Data 11. Applications. Meaning of Sales Forecasting: Any forecast can be termed as an indicator of what is likely to happen in a specified future [...]
This article throws light upon the five most common routes used for bringing products in the market. The routes are: 1. Manufacturer→ Consumer→ Channel 2. Manufacturer→ Retailer→ Ultimate Consumer 3. Manufacture→ Wholesaler→ Retailer→ Consumer 4. Manufacturer→ Agent→ Wholesaler→ Retailer→ Consumer 5. Manufacturer→ Wholesaler→ Consumer or User. Route # 1. Manufacturer→ Consumer→ Channel: (Direct Sale) There are three alternatives in direct [...]