In this article we will discuss about:- 1. Introduction to Retail Sector 2. The Indian Retail Scene 3. Retailing Format 4. Growth 5. Composition 6. Challenges and Opportunities 7. Conclusion. Introduction to Retail Sector: Retailing, which comes last in the distribution channel of goods and services, is not only an integral part of our economic structure, but also shapes our [...]
Some of the examples of marketing communication campaigns – 1. Advertisement Campaign 2. Email Marketing Campaign 3. SMS/Direct Messaging Campaign 4. Telemarketing 5. Sales Promotion 6. Exhibitions or Trade Shows 7. Events. Marketing communication is a very useful tool. i. To inform and to educate the prospective customers about our product or service and its benefits ii. To increase visibility [...]
In this article we will discuss about:- 1. Consumer Behaviour – Meaning and Definition 2. Consumer Buying Process 3. Types of Consumer Behaviour 4. Buying Motives 5. Factors. Consumer Behaviour – Meaning and Definition: Consumer is the pivotal point in marketing. Consumer behaviour is very complex and is influenced by various factors. All the consumers have different tastes and preferences, [...]