Tag Archives | Marketing Management

Marketing Organisation: Meaning, Need, Factors, Structure and Essentials

In this article we will discuss about:- 1. Meaning and Definition of Marketing Organisation 2. Need for Marketing Organization 3. Factors 4. Structure 5. Essentials. Meaning and Definition of Marketing Organisation: The marketing manager is faced with the task of achieving various pre­determined objectives. These objectives may relate to profit maximisation, customer satisfaction, image building or sales maximisation etc. Achieve­ment [...]

By |2018-07-24T06:07:43+05:30July 24, 2018|Marketing|Comments Off on Marketing Organisation: Meaning, Need, Factors, Structure and Essentials
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Marketing Planning: Definition, Types, Process, Steps and Importance

In this article we will discuss about:- 1. Definition of Marketing Planning 2. Types of Marketing Planning 3. Factors 4. Difficulties 5. System 6. Process 7. Importance. Definition of Marketing Planning: The American Marketing Association has defined the marketing planning as – "Marketing planning is the work of setting up objectives for marketing activity and of determining and scheduling the [...]

By |2018-07-24T06:07:43+05:30July 24, 2018|Marketing Planning|Comments Off on Marketing Planning: Definition, Types, Process, Steps and Importance
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Marketing Information: Meaning, Need, Significance, Characteristics and Components

In this article we will discuss:- 1. Marketing Information – Meaning and Definitions 2. Need for Marketing Information 3. Significance 4. Characteristics 5. Components 6. Requisites. Marketing Information – Meaning and Definitions: Marketing information system includes all the facts and information which is used in making marketing decisions and which will affect the mar­keting operation of the enterprise. Information as [...]

By |2018-07-24T06:07:43+05:30July 24, 2018|Marketing|Comments Off on Marketing Information: Meaning, Need, Significance, Characteristics and Components
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