Marketing research process involves series of steps, out of which data collection is the major step. It is on the basis of collected data only, that findings are made and conclusions are derived. Collection of data is an expensive activity which requires more time and huge funds. There are different methods for data collection. These methods are used as per [...]
In this article we will discuss about:- 1. Definition of Branding 2. Importance of Branding 3. Types of Brand 4. Functions 5. Brand Building 6. Decisions 7. Dynamics 8. Architecture 9. Hierarchy 10. Extension and Stretching 11. Brand Name Strategies 12. Creating Brand Image 13. Brand Legacy 14. Advantages [with examples]. Definition of Branding: "Brand is a name, term, sign, [...]
In this article we will discuss about:- 1. Definition of Physical Distribution 2. Objectives of Physical Distribution 3. Importance 4. Components. Definition of Physical Distribution: Physical distribution is concerned with the physical movement of the goods from the producer to the consumer. It is an important part of marketing activity and a major component of marketing mix. It includes all [...]