According to Stanton, 'marketing-mix is a combination of four elements product, pricing structure, distribution system, and promotional activities used to satisfy the needs of an organisation's target market (s) and, at the same time, achieve its marketing objectives. The elements or variables mixed with the marketing-mix have been developed to a lengthy inventory. Several scholars have classified the varied elements [...]
Promotion is a term used frequently in marketing and is one of the elements of marketing mix. It refers to raising customer awareness of a product or brand, generating sales and creating brand loyalty. It involves an entire set of activities that communicate about the product, brand or service to the user. The basic idea behind promotion is to make [...]
Everything you need to know about marketing mix. The term "Marketing Mix" was introduced by Professor N.H. Borden of the Harvard Business School of America. It describes a combination of the four inputs which constitute the core of a company's marketing system — the product, the price structure, the distribution system and the promotional activities. Marketing mix represents the total [...]