The following points highlight four main pricing objectives of a firm. The objectives are:- 1. Target Return on Investment 2. Long-Term Stability of Product Prices 3. Market Share Maximisation and Stabilization 4. Meeting Competition. Objective # 1. Target Return on Investment: Earning a satisfactory rate of return on capital employed on a long-term basis is the most common pricing objective [...]
This article throws light upon the four main elements of marketing mix. The elements are: 1. Product Mix 2. Price Mix 3. Promotion Mix 4. Distribution Mix. Element # 1. Product Mix: The product means anything that is offered to a market for its use or consumption. The product can be a physical object or a service or some kind. [...]
This article throws light upon the ten main types of advertising media. The types are: 1. Newspaper Advertising 2. Television Advertising 3. Radio Advertising 4. Magazine Advertising 5. Direct Mail Advertising 6. Transportation Advertising 7. Outdoor Advertising 8. Speciality Advertising 9. Personal Selling 10. Sales Promotion. Type # 1. Newspaper Advertising: The major advantage in advertising in Newspapers is that it [...]