After reading this article you will learn about Communication:- 1. Meaning of Communication 2. Elements of Communication. Meaning of Communication: The word communication is derived from the Latin communes which means 'common' We attempt to communicate, that is, to establish a 'Commonness' with another person. There are three essential parts of communication, viz., the source, message and receiver. True communication [...]
After reading this article you will learn about:- 1. Concept of Product 2. Meaning of Product 3. Product Planning and Development 4. Product Innovation 5. Positioning the Product in the Market. Contents: Concept of Product Meaning of Product Product Planning and Development Product Innovation Positioning the Product in the Market 1. Concept of Product: The product is the most tangible [...]
After reading this article you will learn about Marketing Mix:- 1. Concept of Marketing Mix 2. Elements of Marketing Mix. Concept of Marketing Mix: Marketing mix is the set of controllable variables that a firm can use to influence the buyer's response within a given marketing environment (consisting of political, social, cultural, economic and marketing institutional influences). The environmental influences [...]