After reading this article you will learn about Communication:- 1. Meaning of Communication 2. Elements of Communication. Meaning of Communication: The word communication is derived from the Latin communes which means 'common' We attempt to communicate, that is, to establish a 'Commonness' with another person. There are three essential parts of communication, viz., the source, message and receiver. True communication [...]
This article throws light upon the five main areas for managerial decision regarding sales force. The areas are: 1. Selection 2. Training 3. Compensation 4. Motivation 5. Supervision and Control. Area # 1. Selection: Proper selection will ensure right person for the right job. It will also facilitate training and supervision. It will reduce selling cost as we shall have [...]
After reading this article you will learn about Resale Price Maintenance (R.P.M.):- 1. Meaning of Resale Price Maintenance (R.M.P.) 2. Arguments in Favour of R. P. M. 3. Arguments Against. Meaning of Resale Price Maintenance (R.M.P.): Resale price maintenance or R. P. M. is a marketing policy adopted by one or a group of manufacturers. It is also called fair [...]