Everything you need to know about the techniques of marketing research. There are several important techniques of marketing research. Marketing research specifies the information required to address these issues; designs the method for collecting information; manages and implements the data collection process; analyses the results; and communicates the findings and their implications. Marketing research uses a wide range of techniques [...]
Everything you need to know about the types of marketing research. Marketing research is generally undertaken on a regular, continuous basis. This is quite natural because in a dynamic world the situation undergoes rapid changes. It is difficult for a business to survive if it is not well-informed of these changes. There are two main sources of data- primary and [...]
Everything you need to know about the steps involved in marketing research. Marketing research was defined as the use of information, and the communication of findings and their implications. Much ongoing research is used to monitor situations, but, there is an established, standard approach which can be termed the marketing research process. It is most obvious when setting up ad [...]