Marketing research is concerned with the factors that are directly involved in marketing of goods and services, and it includes the study of the effectiveness of the marketing-mix, advertising strategies, competition and consumer behavior. It not only helps in formulating strategies suitable for market intervention but also guides in perspective planning by analyzing formation for future projections. Marketing research is [...]
In this article we will discuss about marketing research of products & services! Learn about:- 1. Definition of Marketing Research 2. Scope of Marketing Research 3. Features 4. Objectives 5. Functions 6. Importance 7. Types 8. Process 9. Areas 10. Activities 11. Suppliers 12. Instruments 13. Organising Research Function 14. Classification Research Tasks (Problems) 15. Benefits 16. Limitation 17. Ethical [...]
Compilation of answers we got on the process of marketing research (with examples)! This will further help you to learn about:- 1. Marketing Research Process 5 Steps 2. Marketing Research Process 3. Marketing Research Process 7 Steps 4. Marketing Research Process Steps. Also learn about:- 1. Data Collection in Marketing Research 2. Sampling in Research 3. Data Analysis in Marketing [...]