Tag Archives | Marketing

Trade Fair: Meaning, Objectives, Challenges for Participants, Organizing Trade Fairs and Exhibitions

A trade fair (trade show, trade exhibition or expo) is an exhibition organised so that companies in a specific industry can showcase and demonstrate their latest products, services, study activities of rivals and examine recent market trends and opportunities. Trade Fair: Meaning, Objectives , Challenges for Participants, Organizing Trade Fairs and Exhibitions, Exhibitors' Benefits and Visitors' Benefits Trade Fair: Meaning, [...]

By |2020-10-23T11:54:14+05:30October 23, 2020|Trade Fair|Comments Off on Trade Fair: Meaning, Objectives, Challenges for Participants, Organizing Trade Fairs and Exhibitions
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New Product Launch

Before a product is introduced to the market, it goes through a series of steps or phases. This planning process, which is called the New Product Development Process, allows a firm to generate and evaluate ideas, to eliminate the least attractive ones, to develop the product and finally test and introduce it to the marketplace. The most important steps involved [...]

By |2020-10-23T11:54:14+05:30October 23, 2020|New Product Launch|Comments Off on New Product Launch
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Advertising Techniques

Some of the most commonly used advertising techniques are: 1. Media 2. Newspaper 3. Magazines 4. Electronic Media 5. Outdoor Advertising Media 6. Transit Advertising 7. Broadcast Media 8. Internet 9. Cinema. Advertising Techniques: Media, Newspaper, Magazines, Electronic Media and Internet Advertising Techniques (With Advantages and Demerits) Advertising Techniques# 1. Media "Media is a medium which delivers the advertising message. [...]

By |2020-10-02T14:26:59+05:30October 2, 2020|Advertising Techniques|Comments Off on Advertising Techniques
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