Evolution of marketing means slow and gradual development of marketing over the years. The fact that marketing is virtually everywhere in today's free-market economies is a dramatic change from a few decades ago. Marketing emerged as a discrete discipline in the early 1900s, but it didn't affect most companies right away. Many businesses went through distinct phases on their way [...]
Rural marketing research means the careful and objective study of product design, markets and transfer activities such as physical distribution and warehousing, advertising and sales management in rural areas. Rural marketing research helps to know the demographics, psychographic and behavioural characteristics of the target market in rural areas. In short we can say that rural marketing research is the systematic [...]
"Brand positioning is a part of brand identity and value proposition that is to be actively communicated to the target audience, and that demonstrate an advantage over competing brands." Brand positioning can be defined as an activity of creating a brand offer in such a manner that it occupies a distinctive place and value in the target customer's mind. Brand [...]