Branding is the practice of giving a specified name to a product or group of products from one seller. The specified name creates individuality in the product; hence, it can be easily distinguished or recognised in the market from the rival products. The sole purpose of branding is to distinguish your branded products from those of competitors. A well-promoted brand [...]
A sales training programme solves, the immediate problems of the organization, whereas development is concerned with the long-term perspective of an employee's growth and success in the organization. While training builds job-related meaning for the salesperson, development brings organization-related meaning. Sales training programme is a programme which is developed in order to work towards achieving the set goals. It helps [...]
A salesman is an ambassador of his company to the external world. He leaves a lasting impression on those with whom he interacts and form an opinion about the company from his behaviour. A salesman is out in the field, with no direct or little direct supervision, whereas other employees have to work under close supervision. A salesman needs human [...]