Branding is the practice of giving a specified name to a product or group of products from one seller. The specified name creates individuality in the product; hence, it can be easily distinguished or recognised in the market from the rival products. The sole purpose of branding is to distinguish your branded products from those of competitors. A well-promoted brand [...]
The term market appears to have its origin from the Latin word 'Marcatus', which means a place where business is conducted, buyers and sellers come together to facilitate exchange and by means of which the prices of goods tend to be equalized easily and quickly. "Market is a group of sellers and buyers who are willing to exchange goods and/or [...]
A sales training programme solves, the immediate problems of the organization, whereas development is concerned with the long-term perspective of an employee's growth and success in the organization. While training builds job-related meaning for the salesperson, development brings organization-related meaning. Sales training programme is a programme which is developed in order to work towards achieving the set goals. It helps [...]