A sales training programme solves, the immediate problems of the organization, whereas development is concerned with the long-term perspective of an employee's growth and success in the organization. While training builds job-related meaning for the salesperson, development brings organization-related meaning. Sales training programme is a programme which is developed in order to work towards achieving the set goals. It helps [...]
The brand management consists of tangible and intangible elements. The tangible elements include product, price, packaging, style etc. The intangible elements include the consumer experience, customer relationship etc. Brand management plays a vital role in modern society. Learn about:- 1. Meaning of Brand Management 2. Objectives of Brand Management 3. Characteristic/Features 4. Vital Concepts 5. Types of Branding 6. Role [...]
A format is defined as a type of retail mix that is followed or used by a set of retailers that offers some unique benefit that helps in attracting shoppers. It is the mix of variables that retailers use to develop their business strategies and constitute the mix as merchandise assortment, pricing, transactional convenience, preferential approach, channel, experience, and the [...]