After reading this essay you will learn about Attitude:- 1. Definition of Attitude 2. Formation of Attitude 3. Functions 4. Measuring. Definition of Attitude: The concept of "attitude" has been variously defined by social scientists so that there has been a good deal of ambiguity regarding the concept. But, perhaps, the most acceptable is that of Rokeach: "An attitude is [...]
This article throws light upon the top three factors of persuasive communication model. The factors are: 1. Related to The Communication Process 2. Related to Cognitive and Psychological Reaction 3. Related to Effect on the Receiver. Persuasive Communication Model: Factor # 1. Related to The Communication Process: These factors include the three main key factors in the communication process which [...]
Essay on Persuasion: Definition, Elements and Process! Definition of Persuasion: There are many definitions of persuasion. Some emphasized on internal motive of the audience more than using logic. Birembeck and Howell said "Persuasion is the conscious attempt to modify thought and action by manipulating the motives of men towards predetermined ends". Fotheringham affirmed "Persuasion is that body of effects in [...]