Escalating advertising rates and the need to focus on specific audience is driving advertisers to look at new alternatives. Local area advertising on cable is emerging as a viable option. It has everything going for it. And will plenty of viewers and advertisers too queuing up, Cable TV operators and local area advertising are coming into their own. And with [...]
After reading this article you will learn about the role of radio in advertising of products. The phenomenal growth achieved by All India Radio has made it one of the largest media organisations in the world. Today AIR reaches to 97% of the India population spread over about 90% of the national territory with the help of 177 broadcasting stations. [...]
According to the pattern of advertising expenditure, the advertising industry is at boom. Though in 95-96 the advertising expenditure was 30.4% more than the 1990 figure as compared to 49.5% increase in 94-95. The money spend on advertising is going on a high path. Ignoring inflation and assuming an optimistic growth rate, the industry should bloat to Rs.7,500 crore in [...]