The concept of unique selling preposition (USP) was developed by Rosser Reeves, former chair of the Ted Bates agency, and is described in his influential book Reality in Advertising. Reeves noted three characteristics of unique selling proposition: 1. Each advertising must make a proposition to the consumer not just words, not just product puffery, not just show window advertising. Each [...]
Advertising has become the big business today. Total advertising expenditure has crossed the 6000 crore barrier. There are more than 1000 large and small advertising agencies operating in India with the average of 6 crores. India's top most agencies like HTA, Mudra communications, Ogilvy & Mather Ltd, Ulka advertising have the billing of 116 crores, 57 crores, 47 crores and [...]
This article provides an essay on public relations advertising. Introduction to Public Relations Advertising: Public relations involves the use of variety of tools to build good relations between an organisation and individual and certain important sections of the public. Public relations "is a planned effort to influence opinion through socially responsible and acceptable performance based on mutually satisfactory two way [...]