The concept of unique selling preposition (USP) was developed by Rosser Reeves, former chair of the Ted Bates agency, and is described in his influential book Reality in Advertising. Reeves noted three characteristics of unique selling proposition: 1. Each advertising must make a proposition to the consumer not just words, not just product puffery, not just show window advertising. Each [...]
This article provides an essay on public relations advertising. Introduction to Public Relations Advertising: Public relations involves the use of variety of tools to build good relations between an organisation and individual and certain important sections of the public. Public relations "is a planned effort to influence opinion through socially responsible and acceptable performance based on mutually satisfactory two way [...]
The phenomenal growth of rural market's during the last decade presents an exciting opportunity. Spending on packaged consumer goods by rural consumers is increasing at a rate of over Rs 300 crores per annum. The total size of the rural market for packaged consumer goods is estimated at around Rs. 2,100 crores today. This in turn is estimated to be [...]