After reading this article you will learn about the role of Indian press in advertising. Press in India 1995-96: The growth of the press in India retained an upward trend during this period. A few important newspapers closed down but some resurfaced. Special interest magazines continued their stride while general interest magazine, barring a few continued losing ground. The attacks [...]
After reading this article you will learn about copy writing as a form of communication. Copy Writing: Copy writing is a specialized form of communicating ideas that are meant to serve the requirement of modern marketing. The purpose is to inform or persuade or remind or collective. But before copy writing the objective of the copy should be well defined. [...]
In the initial stages of an ad's development either the copy writer or the art director forms a mental image of the ad. The copy writer may use rough sketches to develop the theme and to convey ideas to the artist. The artist will visualize the thought sketch and provide a pictorial representation of it. Visualisation is often confused with [...]