The phenomenal growth of rural market's during the last decade presents an exciting opportunity. Spending on packaged consumer goods by rural consumers is increasing at a rate of over Rs 300 crores per annum. The total size of the rural market for packaged consumer goods is estimated at around Rs. 2,100 crores today. This in turn is estimated to be [...]
As we know that whether it is product or service or a concept, communication play a very important role to increase the marketing effectiveness. This is equally applicable for profit as well as for non-profit organisations. Advertising play a very important role in political marketing i.e. marketing for a political candidate. Persuasiveness is the key word in political advertising. Political [...]
After reading this article you will learn about copy writing as a form of communication. Copy Writing: Copy writing is a specialized form of communicating ideas that are meant to serve the requirement of modern marketing. The purpose is to inform or persuade or remind or collective. But before copy writing the objective of the copy should be well defined. [...]