Tag Archives | Product Promotion

Project Report on Advertising in India

A project report on advertising in India. This report will also help you to learn about:- 1. Meaning of Advertising 2. Objectives of an Advertising Programme 3. What Advertising Is—Activities Included 4. What Advertising is Not—Activities Excluded 5. Historic Evolution of Indian Advertising 6. Role of Advertising in Modern Business World 7. Advertising as a Marketing Tool and Other Details. [...]

By |2016-12-04T08:09:39+05:30December 4, 2016|Advertising|Comments Off on Project Report on Advertising in India

DAGMAR as a Goal for Advertising

DAGMAR was the study of Association of National Advertisers (ANA) that the goal of advertising is to achieve specialized objectives and it recognized that different advertisements can have a number of objectives. "Advertising's job, purely and. simply, is to communicate to a defined audience information and a frame of mind that stimulates action. Advertising succeeds or fails, depending on how [...]

By |2016-12-04T08:09:39+05:30December 4, 2016|Product Promotion|Comments Off on DAGMAR as a Goal for Advertising

Principles of Advertising Process | Management

This article throws light upon the three principles of advertising process. The principles are: 1. Memory & Law of Repetition 2. Remembering and the Law of Primacy 3. Memory and Law of Recency Principle # 1. Memory & Law of Repetition : It mean that more times the message is being repeated, the changes of being remembered increases. Fig. 12.9 [...]

By |2016-12-04T08:09:38+05:30December 4, 2016|Advertisement|Comments Off on Principles of Advertising Process | Management
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