This article throws light upon the top nine examples on successful advertising strategy. The examples are: 1. VDIS-97 Black into White 2. Hcl Copiers 3. Kinetic Honda 4. Bagpiper Whisky 5. Gold Riband Whisky 6. Thirty Plus 7. Gold Flake 8. Hero Honda 9. Captain Cook Atta. Example # 1. VDIS-97 Black into White: The Government played the role of [...]
Colour is the effective means of attracting attention. There is no doubt that the colour is better than black and white most of the times. But the important issue is how much better? Does the increased cost of colour justify its use? Is its psychological effect worth the premium price? Is it worth the price where the use of colour [...]
This article throws light upon the five main communication models for advertising of products. The models are: 1. AIDA Model 2. Lavidge & Steiner Model/Hierarchy of Effect Model 3. Innovation Adoption Model 4. Information Processing Model 5. Operational Model. Communication Model # 1. AIDA Model: It was developed to represent the stages a sales person must take a customer through [...]