The nature and purpose of advertising differ from one industry to another and lor across situations. The targets of an organisation's advertising efforts often vary, as do its role and function in the marketing programme. One advertiser may seek to generate immediate response or action from the customer; another may want to develop awareness or a positive image for its [...]
After reading this article you will learn about the economic effects of advertising. Although the advertising is generally accepted as being a useful business tool, there are many who question its value to society beyond its immediate commercial effect. This concern is manifested in the form of large number of criticisms which have been made both of advertisers and of [...]
This article throws light upon the fifteen main buying motives of people. The buying motives are: 1. Achievement 2. Independence 3. Exhibition 4. Recognition 5. Dominance 6. Affiliation 7. Nurfurance 8. Succorance 9. Sexuality 10. Stimulation 11. Diversion 12. Novelty 13. Understanding 14. Consistency 15. Security. Buying Motive # 1. Achievement: The need to perform difficult tasks, exercise one's skill [...]