This article guides you about how to make your advertisement much more appealing. Advertising Appeals: Appeals are cues that provide stimulus. Appeals are developed on the basis of buying motives, advertising message should appeal directly or indirectly to those key needs which influence behaviour. Advertising message is. developed in term of its contents by using an appeal or an idea [...]
After reading this article you will learn about the advertising boom in India, explained with the help of statistical graphs. Advertising expenditure is glowing rapidly in India where companies are using an increasing number of new cable and satellite channels. Zenith Media, the media planning and buying arm of Cordiant Plc., which also owns Saatchi and Saatchi Advertising, said that [...]
After reading this article you will learn about the budgetary process for advertising of products. The advertising budgeting process involves the following steps (Fig. 17.3): Step-I: Preparation of Budget: It is generally prepared by advertising manager in consultation with marketing manager. The advertising budget made is based on inputs provided by marketing research people. The budget is generally made on [...]