This article guides you about how to add value through media buying. Adding Value through Media Buying: Ad spend advantage is to make the media buying a vehicle for delivering unique value to the customer, save, don't splurge innovate, don't indulge, be extra ordinary not extravagant. For buying cheap air time on TV and radio—or space in the print media [...]
This article guides you about how to add value through media planning. Adding Value through Media Planning: For the effective implementation of advertising strategy, media planning plays a very important role. Choosing among the different media is a very difficult but very important task because the media vehicle will pipe the message to the target customer. In particular, media planning [...]
This article guides you about how to make your advertisement much more appealing. Advertising Appeals: Appeals are cues that provide stimulus. Appeals are developed on the basis of buying motives, advertising message should appeal directly or indirectly to those key needs which influence behaviour. Advertising message is. developed in term of its contents by using an appeal or an idea [...]