After reading this article you will learn about the concept of advertising media planning for products. An advertising medium is the vehicle used to carry the advertising message from the sender to the intended receiver. The introduction of new and evolution of existing media contribute to the already difficult task of media planning which involves when, where and how the [...]
Escalating advertising rates and the need to focus on specific audience is driving advertisers to look at new alternatives. Local area advertising on cable is emerging as a viable option. It has everything going for it. And will plenty of viewers and advertisers too queuing up, Cable TV operators and local area advertising are coming into their own. And with [...]
After reading this article you will learn about the role of radio in advertising of products. The phenomenal growth achieved by All India Radio has made it one of the largest media organisations in the world. Today AIR reaches to 97% of the India population spread over about 90% of the national territory with the help of 177 broadcasting stations. [...]