In this article we will discuss about the concept of product mix and the factors influencing it. Concept of Product Mix: Product mix refers to the depth and width of product policy of a company. It is concerned with product diversity, i.e. how far a company can or should diversify its products. It is defined as "the composite of products [...]
In this article we will discuss about:- 1. Meaning of Advertising Media 2. Types of Advertising Media 3. Factor Considerations 4. Advertising Media in India. Meaning of Advertising Media: Advertising media are the devices by which and through which the advertising messages are transmitted by the advertisers to the prospective and existing customers. The message regarding the product or service [...]
In this article we will discuss about:- 1. Meaning of Advertising Campaign 2. Classification of Advertising Campaign 3. Principles 4. Objectives 5. Steps. Essay on Advertising Campaign Essay Contents: Essay on the Meaning of Advertising Campaign Essay on the Classification of Advertising Campaign Essay on the Principles Involved in an Advertising Campaign Essay on the Objectives of Advertising Campaign Essay [...]