In this article we will discuss about:- 1. Meaning of Advertising Campaign 2. Classification of Advertising Campaign 3. Principles 4. Objectives 5. Steps. Essay on Advertising Campaign Essay Contents: Essay on the Meaning of Advertising Campaign Essay on the Classification of Advertising Campaign Essay on the Principles Involved in an Advertising Campaign Essay on the Objectives of Advertising Campaign Essay [...]
The following points highlight four main steps involved in determining optimal promotion-mix. The steps are:- 1. Identifying the Target Audience 2. Developing Communication Objectives 3. Designing the Message 4. Selecting the Communication Channel. Step # 1. Identifying the Target Audience: The marketer must identify target audience which may be individual or group or public. He should identify the image of [...]
Here is a compilation of essays on ‘Advertising’ for class 8, 9, 10, 11 and 12. Find paragraphs, long and short essays on ‘Advertising’ especially written for school and college students. Essay on Advertising Essay Contents: Essay on the Definition of Advertising Essay on the Objectives of Advertising Essay on the Salient Features of Advertising Essay on the Classifications of [...]