The following points highlight four main steps involved in determining optimal promotion-mix. The steps are:- 1. Identifying the Target Audience 2. Developing Communication Objectives 3. Designing the Message 4. Selecting the Communication Channel. Step # 1. Identifying the Target Audience: The marketer must identify target audience which may be individual or group or public. He should identify the image of [...]
Here is a compilation of essays on ‘Advertising’ for class 8, 9, 10, 11 and 12. Find paragraphs, long and short essays on ‘Advertising’ especially written for school and college students. Essay on Advertising Essay Contents: Essay on the Definition of Advertising Essay on the Objectives of Advertising Essay on the Salient Features of Advertising Essay on the Classifications of [...]
In this essay we will discuss about ‘Sales Promotion’. Find paragraphs, long and short essays on ‘Sales Promotion’ especially written for school and college students. Essay on Sales Promotion Essay Contents: Essay on the Definition of Sales Promotion Essay on the Objectives of Sales Promotion Essay on the Methods of Sales Promotion Essay on the Role of ‘Promotion’ in Marketing [...]