After reading this article you will learn about:- 1. Meaning of Product Development 2. Procedure for Product Development 3. Principles. Meaning of Product Development: A product is an article obtained by the transformation of raw material and is marketed/sold by the manufacturer, i.e., a product is a salable item. It may be a consumer product such as cigarettes, televisions or [...]
After reading this article you will learn about:- 1. Meaning of Promotion 2. Promotion as Communication 3. Recent Developments. Meaning of Promotion: When a company develops a new product, changes an old one or simply wants to increase sales of an existing product or services, it must transmit its selling messages to potential customers. In the today’s competitive and volatile [...]
After reading this article you will learn about:- 1. Introduction to Promotion of a Product 2. Promotion as Communication 3. Growth of Promotion and Advertising. Introduction to Promotion of a Product: When a company develops a new product, changes an old one or simply wants to increase sales of an existing product or service, it must transmit its selling messages [...]