Tag Archives | Product

Product: Concept, Meaning and Development

After reading this article you will learn about:- 1. Concept of Product 2. Meaning of Product 3. Product Planning and Development 4. Product Innovation 5. Positioning the Product in the Market.  Contents: Concept of Product Meaning of Product Product Planning and Development Product Innovation Positioning the Product in the Market 1. Concept of Product: The product is the most tangible [...]

By |2016-07-12T14:11:13+05:30July 12, 2016|Marketing Mix|Comments Off on Product: Concept, Meaning and Development
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Price of a Product: Introduction, Policies and Leadership

After reading this article you will learn about Price of a Product:- 1. Introduction to Price 2. Objectives of Price 3. Importance 4. Market Price 5. Price as a Measure of Value 6. Policies 7. Yardsticks Used in Pricing a Product 8. Determination Process 9. Leadership 10. Psychological Pricing 11. Principles. Contents: Introduction to Price Objectives of Price Importance of [...]

By |2016-07-12T14:11:13+05:30July 12, 2016|Marketing Mix|Comments Off on Price of a Product: Introduction, Policies and Leadership
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