Everything you need to know about the history of advertising. Concrete advertising history begins with classified advertising. Advertising in the beginning was mainly for informative purposes rather than promotional reasons. India's advertising industry is no more than eight decades old. At the turn of the century, British firms in India mostly imported their products but later began to manufacture them [...]
Everything you need to know about the definitions of product. A product is meant to satisfy the need of the customer. It may be referred to as anything that is to be offered to a market that might satisfy a want or need of a consumers. There are two concepts of product viz., narrow concept and wide concept. Under the [...]
Everything you need to know about marketing channels. Marketing channels are the ways that goods and services are made available for use by the consumers. All goods go through channels of distribution, and marketing depends on the way goods are distributed. The route that the product takes on its way from production to the consumer is important because a marketer [...]