Everything you need to know about the consumer buying process. Consumer behaviour relates to the buying behaviour of individuals for products for their own use. Organizations buy to enable them to provide goods and services to the final customers. Organizational buying behaviour has many similarities to consumer behaviour. Both involve the behaviour of human beings, whether individually or in groups. [...]
Everything you need to know about the functions of retailers. Retailers play a significant role as a medium between manufacturers, wholesalers, suppliers, and consumers. In this context, they perform various functions like sorting, breaking bulk, holding stock, as a channel of communication, storage, advertising and certain additional services. The retailer also serves the manufacturer by performing the function of distributing [...]
Everything you need to know about the factors affecting consumer behavior. Consumer behavior or purchases made by consumers are rarely unaffected. Such behavior is largely influenced by various factors. A marketer has to understand such factors so that he can design appropriate products and marketing strategies and ultimately be able to deliver consumer satisfaction. There are several theories explaining the [...]