Everything you need to know about branding. Branding is not a new concept. It has been around for centuries as a means to distinguish the goods of one producer from those of another. Although primarily used for the purpose of distinguishing, branding today has evolved as a tool that helps the marketer in more ways than one. Brands today play [...]
Advertising is one of the most powerful tools available to corporate management in its drive to build a profitable business operation, and to compete successfully with other comparable businesses. The term advertising has been differently defined by different people. It is said to be salesmanship in print. It is also said to be a sort of machine made, mass-production, and [...]
Everything you need to know about what is personal selling. Personal selling is a promotional method in which one party (e.g., salesperson) uses skills and techniques for building personal relationships with another party (e.g., those involved in a purchase decision) that results in both parties obtaining value. In most cases the "value" for the salesperson is realized through the financial [...]