Everything we need to know about advertising research. The advertising research is to be conducted to measure the advertising impact or the result of the effort with the help of detailed study on advertising objectives, product appeals, copy testing, and media effectiveness. The advertising research is an application of marketing research aimed at the measurement of advertising effectiveness. Advertising research [...]
Everything you need to know about product life cycle. Life cycle of a product is called Product Life Cycle (PLC). It is related to the different phases of a product i.e., since its birth to death. An adage 'Nothing is Permanent' is commonly applicable to all.When a product is newly introduced in the market, it should one day meet its [...]
Everything you need to know about how to do marketing research. Marketing research is the process of gathering, recording and analyzing of critical and relevant facts about any problem in any branch of human activity. Marketing Research indicates critical and searching study and investigation of a problem, a proposed course of action, a hypothesis or a theory. It is a [...]