Everything you need to know about the process and steps of personal selling. Personal selling begins with identifying customers and ends with ensuring satisfaction to them. The series of steps that are followed in between the two are diverse, complex, and knowledge-based. The personal selling process is a consecutive series of activities conducted by the salesperson, the lead to a [...]
Everything you need to know about the methods of sales forecasting. A business enterprise may be either for production of goods to be sold in the market or for distribution of goods supplied by industry. Whether it is a manufacturing company or it is a trading company, in both the cases, forecasting future demand is the first step in planning [...]
Everything you need to know about the methods and techniques adopted for pricing your products! Learn about: A. Methods of Product Pricing 1. Cost-Based Methods 2. Break-Even Concept B. Product Pricing Methods 1. Demand and Perceived Value-Oriented Pricing 2. Competition-Oriented Pricing. Also learn about the product pricing methods, concept, approaches and strategies. How do marketers of products and services arrive [...]