Tag Archives | Products

Top 8 Tools of Sales Promotion (With Advantages and Disadvantages)

All techniques and tools of sales promotion are fairly simple and can be reduce to twelve in number. Almost all promotions make use of one or more of these tools, alone or in some carefully developed combination. i. Price deals (price-off, price-cut, cents-off, denote the same thing) ii. Bonus-packs (price-pack) iii. Refunds and rebates (both terms are used interchangeably) iv. [...]

By |2019-02-23T06:39:15+05:30February 19, 2019|Tools of Sales Promotion|Comments Off on Top 8 Tools of Sales Promotion (With Advantages and Disadvantages)

Top 11 Copy Testing Methods

In this article we will discuss about copy research testing used in advertising research! The methods are: 1. Communication Tests 2. Resonance Tests 3. Thought Listings 4. Recall Tests 5. Recognition Tests 6. Attitude Change Studies 7. Physiological Tests 8. Pilot Testing 9. Tracking Studies 10. Direct Response 11. Single-Source Data 12. Frame by Frame Tests. List of Copy Testing [...]

By |2019-02-23T06:39:53+05:30February 19, 2019|Copy Testing Methods|Comments Off on Top 11 Copy Testing Methods

Advertising: Definition, Nature, Features, Objectives, Types, Importance and Examples

In this article we will discuss about Advertising, it's Definition, Evolution, Nature and Scope,Functions, Objectives, Types, Importance, Role and Criticism against Advertising. Everything you need to know about Advertising: Definition, History, Nature, Features, Objectives, Types, Importance and Examples Advertising - Definition of Advertising in Marketing The modern age is an era of competition. To withstand competition manufacturers have to think [...]

By |2019-02-23T07:43:39+05:30February 4, 2019|Advertising|Comments Off on Advertising: Definition, Nature, Features, Objectives, Types, Importance and Examples
Go to Top