Everything you need to know about the Stages of Product Life Cycle! Everything you need to know about the Stages of Product Life Cycle It is important to understand the Product Life Cycle (PLC) as it provides insights on the competitive dynamics of the product being marketed. The PLC also exhibits the distinct stages in the sales history of a [...]
In this article we will discuss Sales Promotion:- 1. Concept of Sales Promotion 2. Definition of Sales Promotion 3. Meaning 4. Why Use Sales Promotion? 5. User 6. Objectives 7. Pro-Active or Reactive; 8. Options of Promotion Objectives 9. Types 10. Tools 11. Techniques 12. Sales Representative Level Promotion 13. Promotion and Promos 14. Major Decisions and Other Details. Sales [...]
In this article we will discuss about Rural Advertising in India. Learn about:- 1. Introduction to Rural Advertising 2. Rural Advertising Mix 3. Problems of Marketing Products in Rural Areas 4. Ways of Advertising in Rural Areas; 5. Problems & Needs of a Rural Consumer 6. Rural Marketing Strategy in India 7. Size and Importance of Rural Markets and Other [...]