In this article we will discuss Sales Promotion:- 1. Concept of Sales Promotion 2. Definition of Sales Promotion 3. Meaning 4. Why Use Sales Promotion? 5. User 6. Objectives 7. Pro-Active or Reactive; 8. Options of Promotion Objectives 9. Types 10. Tools 11. Techniques 12. Sales Representative Level Promotion 13. Promotion and Promos 14. Major Decisions and Other Details. Sales [...]
In this article we will discuss about Rural Advertising in India. Learn about:- 1. Introduction to Rural Advertising 2. Rural Advertising Mix 3. Problems of Marketing Products in Rural Areas 4. Ways of Advertising in Rural Areas; 5. Problems & Needs of a Rural Consumer 6. Rural Marketing Strategy in India 7. Size and Importance of Rural Markets and Other [...]
This article throws light upon the top five elements of product strategy. The product strategy elements are:- 1. Branding 2. Packaging 3. Labelling 4. Product Warranty 5. Service Facilities. Elements of an Effective and Successful Product Strategy: Branding, Packaging, Labelling, Product Warranty and Service Facilities Product Strategy Element # 1. Branding: Brand Management holds the key in the modern markets. [...]