Everything you need to know about the process of New Product Development (with 7,8 Stages, Steps and Examples). Process of New Product Development: Stages, Steps and Examples Process of New Product Development (7 Stages) In marketing parlance, 'new product' has six definitions that are commonly used (in addition to BAH and Roberson's classification schemes). They are as follows: New to [...]
Everything you need to know about:-Measuring Advertising Effectiveness. List of some of the most suitable methods used for Measuring Advertising Effectiveness and Advertising Campaign Measuring Advertising Effectiveness (With Methods) The evaluation of advertising is divided into media research, copy research and sales results research. The multivariable forces influencing sales make it almost impossible to measure with high precision the sales [...]
This article throws light upon the top five elements of product strategy. The product strategy elements are:- 1. Branding 2. Packaging 3. Labelling 4. Product Warranty 5. Service Facilities. Elements of an Effective and Successful Product Strategy: Branding, Packaging, Labelling, Product Warranty and Service Facilities Product Strategy Element # 1. Branding: Brand Management holds the key in the modern markets. [...]