In this article we will discuss about Rural Advertising in India. Learn about:- 1. Introduction to Rural Advertising 2. Rural Advertising Mix 3. Problems of Marketing Products in Rural Areas 4. Ways of Advertising in Rural Areas; 5. Problems & Needs of a Rural Consumer 6. Rural Marketing Strategy in India 7. Size and Importance of Rural Markets and Other [...]
Everything you need to know about the process of New Product Development (with 7,8 Stages, Steps and Examples). Process of New Product Development: Stages, Steps and Examples Process of New Product Development (7 Stages) In marketing parlance, 'new product' has six definitions that are commonly used (in addition to BAH and Roberson's classification schemes). They are as follows: New to [...]
This article throws light upon the top five elements of product strategy. The product strategy elements are:- 1. Branding 2. Packaging 3. Labelling 4. Product Warranty 5. Service Facilities. Elements of an Effective and Successful Product Strategy: Branding, Packaging, Labelling, Product Warranty and Service Facilities Product Strategy Element # 1. Branding: Brand Management holds the key in the modern markets. [...]